For property agencies — South Africa & Africa

Your listing.
Every active buyer.
On WhatsApp.
Before Property24
sends one email.

The moment your property lists, Pounce alerts every matched buyer across the network on WhatsApp — in under 90 seconds. They reply directly to you. That enquiry never hits your portal invoice.

98%
WhatsApp open rate vs 21% for portal email
<90s
Listing live to buyer alerted
Every
direct reply
A lead Property24 never charged you for
Zero
Changes to your CRM, portals, or workflow
Instant Property Alerts
Pam Golding Properties
Official Business Account
🔒 Messages are end-to-end encrypted.
This chat is with the official business account of Pam Golding Properties.
🏡 New listing — matches your saved search
3-bed house · Bryanston, Sandton
R3,950,000

🛏 3 bed  ·  🚿 2 bath  ·  🚗 2 garage
Listed 2 minutes ago
⚡ Be the first to enquire — this alert
reached you before any portal email.
👀 Others are being notified right now.
08:42
Book a viewing
Chat on WhatsApp
// your brand · meta-approved · utility tier
WhatsApp Business API
Verified access · live & operational
Meta-Approved Templates
Utility tier · pre-approved by Meta
Global Data Privacy
GDPR · POPIA · PDPA · LGPD aligned
Data Processing Agreement
Standard DPA · 48hr turnaround
The network

You built the audience.
Stop paying to reach it.

Every property you listed built Property24’s audience for them. Pounce turns that around — connecting your listings directly to every matched buyer in the network the moment you go live. Before the portal email. On WhatsApp. Direct to you. Your registered buyers are in there alongside every other opted-in buyer whose criteria match — all alerted at the same moment, all replying directly to you.

Who hears about your listing the moment it goes live // all alerts fire simultaneously in <90 seconds
Active buyers · matched criteria · all alerted simultaneously
Sarah M.Opted-in buyerYour client
James K.Opted-in buyerYour client
Priya N.Opted-in buyer
David L.Opted-in buyer
Amara S.Opted-in buyer
Thabo M.Opted-in buyer
matched
instantly
Your listing
New listing · live now
3 bed · Bryanston
R3,950,000
Matching now
WhatsApp
direct to you
What every matched buyer receives
The real cost

Portal lead vs direct
WhatsApp enquiry.
Not a close comparison.

Property24 charges based on leads received. The more buyers contact you through the portal, the more you pay — including buyers who came to the market through you. Pounce puts your listing in front of every matched buyer on WhatsApp in 90 seconds. They respond to you. Not to a portal. Not on your invoice.

Without Pounce
You pay for every enquiry the portal delivers
Listing goes live → portal processes the feed → emails buyers 2–4 hours later → buyers enquire through the portal → every lead counted against your monthly tier.
Buyer notification speed2–4 hours (email digest)
ReachBuyers who happen to search
Cost per direct enquiryCounted against portal tier
Relationship ownershipPortal is the intermediary
Alert open rateEmail: 21%
Lead qualityCold — anonymous portal form submission
Every matched buyer. 90 seconds. Straight to you.
Listing goes live → Pounce alerts every opted-in buyer whose criteria match → WhatsApp fires in 90 seconds → buyer responds directly to your number → pre-qualified, already engaged, no portal charge.
Buyer notification speed<90 seconds
ReachEvery active matched buyer in the network
Cost per direct enquiryZero — never touches your portal invoice
Relationship ownershipDirect — your WhatsApp
Alert open rateWhatsApp: 98%
Lead qualityWarm — opted-in, criteria matched, already engaged
Alert triggers

Before the portal email.
Before the moment passes.

Every trigger fires a direct WhatsApp to every buyer across the network with matching criteria — price band, area, bedrooms, property type. They hear about it on their phone before the portal digest arrives. Every one who responds comes directly to you.

🏠
New listing
A matching property goes live. Every matched buyer in the network notified within 90 seconds — before Property24’s email digest fires.
→ Network-wide reach · zero portal charge
📉
Price reduction
A property drops into a buyer’s budget. Re-engage the full network of prospects who previously passed — without paying for a new portal lead.
→ Re-engagement at zero additional cost
🔄
Back on market
A deal falls through. Alert every matched buyer before it re-enters the portal feed. First to know, first to enquire.
→ First mover · no portal cost
📅
Open day announced
A viewing event is scheduled. Fill your calendar from the full buyer network before anyone finds it on Property24.
→ Viewings booked direct · not via portal
Pre-market exclusive
Alert matched buyers before a property goes live anywhere. Show vendors you have a network of ready buyers — a concrete advantage at valuation.
→ Zero portal cost · maximum vendor impact
🏢
Tenancy ending
A rental property becomes available. Reach every matched buyer and renter in the network first — before it hits the rental portals.
→ First mover on availability
🏗️
New development phase
A new phase or plot release is announced. Hit every matched buyer across the network before public launch.
→ Priority network access · pre-portal
🎯
Updated buyer match
A buyer updates their criteria and an existing listing now matches. Re-engage automatically — no agent effort, no portal charge.
→ Automated re-engagement · zero cost
Why it matters

Win mandates before
the conversation starts.

Every benefit below works within your existing setup. No new tools. No retraining. No disruption. Just faster enquiries, stronger mandate conversations, and a portal bill that reflects what Pounce handles directly.

// 02 — BE FIRST, EVERY TIME
Your buyer hears about it before they open any portal.
Alerts fire in under 90 seconds from listing — before Property24’s email digest, before any other agent’s message. First contact leads to more viewings. More viewings lead to faster sales. Faster sales are what vendors talk about when they refer you.
// 03 — WARMER LEADS, LESS NOISE
Buyers who opted in are already three steps ahead.
A buyer who registered their criteria and receives a matched WhatsApp alert is not browsing — they are looking. The conversation starts pre-qualified. Less friction to viewing. Faster to offer. They reply directly to your WhatsApp, so the relationship is yours from the first message.
// 04 — REDUCE YOUR PORTAL BILL
Every direct reply is a lead Property24 never invoiced you for.
Property24 charges per lead received — the more successful your listings, the more you pay. Every buyer who contacts you through Pounce never counts against your monthly tier. The savings accumulate on every listing, every month. This shows up on your next invoice.
// 05 — ZERO DISRUPTION TO HOW YOU WORK
Everything you already use keeps working exactly as it does.
Pounce sits alongside whatever your agents already use — Prop Data, Entegral Base, PropCon, PropCtrl. No new CRM to learn. No portal feeds to rebuild. No new app for buyers to download. Your listings still go live on Property24, Private Property, and MyProperty exactly as before. Pounce simply ensures that the moment a listing goes live, every opted-in buyer whose criteria matches gets a WhatsApp before the portal email arrives. Your agents do what they already do. The network does the rest.
For franchise principals & group owners

The tool that makes agents
want to join your brand —
and stay.

Your best agents are being recruited every month. The pitch competing franchises use is simple: better support, better tools, better results for vendors. Pounce gives you something concrete that none of them have yet. Give it to your agents and the conversation changes permanently.

// 01 — Recruit
A recruitment line no competing franchise can match today
“Join us and the moment you list, every opted-in buyer in the network who matches gets a WhatsApp — before any portal email fires.” That’s a tangible advantage at the listing table. No other franchise in South Africa is offering it.
// 02 — Retain
Agents who get results faster don’t leave
The number one reason top agents consider going independent is they believe they can perform better without the overhead. Give them a tool that demonstrably gets buyers to the table faster — and the case for leaving gets much harder to make.
// 03 — Win
One group deal. Every agent. Your brand on every alert.
Pounce is deployed at franchise level — one setup, all your offices, your branding on every alert. One subscription covers every agent under your brand. One decision. Instant competitive advantage across every office.
One decision. Every agent in your group. Pounce is deployed at franchise level — one setup, all your offices, your branding on every alert. Every agent under your brand gets the same speed advantage on their first listing as they do on their hundredth. The pilot is free. We set everything up. That’s the story you tell at your next agent breakfast.
How it works

Simple for buyers to join.
Effortless for agencies to use.

No new system to implement. No data to migrate. No agents to retrain. Pounce connects alongside whatever you already use.

1
Buyers opt in to receive alerts
A buyer registers their search criteria — location, price range, bedrooms, property type. They join the Pounce network. Any matching listing triggers their WhatsApp alert automatically. Consent and POPIA compliance handled automatically.
Opt-in · POPIA compliant · consent logged
2
A listing matches their criteria
Your listing goes live, a price drops, or a property comes back to market. Pounce identifies every matched buyer across the full network within seconds. Nothing for you to do — no button to press, no message to draft.
Matching engine fires automatically
3
Every matched buyer receives a WhatsApp
A verified WhatsApp alert lands on every matched buyer’s phone within 90 seconds — property details, price, two taps: view the listing, or open your WhatsApp directly. This alert comes from your verified business number.
T+<90 seconds · Meta-verified sender
4
You get warm enquiries — direct, free of portal cost
Every buyer who responds is already engaged, already matched, and in a conversation with you on WhatsApp. The enquiry never registered on Property24 and never appeared on your portal invoice.
Direct enquiry · zero portal charge
Pounce handles everything in between
WhatsApp Business API · full Meta compliance
Message template creation and Meta pre-approval
Network buyer matching · deduplication
Opt-in management · POPIA consent audit log
Alert delivery · Meta rate limit management
Per-agent delivery analytics and reporting
Data processing agreement · right to erasure
Your team builds nothing. Your CRM stays exactly as it is. Your portal subscriptions continue unchanged. Pounce connects alongside what you already do in 3–4 days of setup on our side.
Zero friction

Nothing changes in your office.
The savings appear on your bill.

The most common question: “Do we need to change our CRM?” No. “Do we need to rebuild our portal feeds?” No. “Do our agents need retraining?” No. Here’s exactly what’s involved.

Keep your existing CRM
Prop Data, Entegral Base, PropCon, PropCtrl — Pounce works alongside all of them. Your listing data stays exactly where it is. We connect to your existing portal feed, not your CRM directly.
Keep your existing portal subscriptions
Property24, Private Property, MyProperty — your listings still appear on all of them. Pounce fires before the portals process their feed. Your portal presence is unchanged.
No app for buyers to download
Buyers opt in via WhatsApp — the app they already use daily. No new platform to learn, no account to create, no friction between them and your listing.
POPIA compliance handled automatically
Every opt-in is logged with a consent timestamp. Opt-out requests are processed immediately. Your agency is protected without your team managing a single compliance document.
Setup is on us — not your team
We configure the WhatsApp Business API, Meta template approval, alert matching logic, and your buyer opt-in flow. Your team receives a working product, not a build project.
Pilots are fully set up and operational within 5–7 business days. Your agents are reaching the full network within the first week.
What a pilot looks like
Day 1–5
Setup & configuration
WhatsApp Business API activated. Meta templates approved. Buyer opt-in flow configured. Network matching engine connected to your listing source. Nothing for your team to do.
Day 7
First alerts fire across the network
Your agents list a property. Every opted-in buyer who matches receives a WhatsApp within 90 seconds. You see the first direct enquiries arrive — leads that bypassed the portal entirely.
Day 30
Measure the return
You have 30 days of data: direct enquiries generated, portal charges avoided, viewings booked. We provide a report showing exactly what Pounce returned.
After
Decision point — no pressure
Continue as a paid subscription, expand to more agents, or walk away. No contracts. No obligations. Your data belongs to you regardless.
Pricing

Free until Pounce proves itself.
Then priced per office, not per agent.

One subscription covers your entire office. As your team grows, your Pounce cost doesn’t spiral. Franchise groups get a single group licence covering every agent under your brand.

Getting started
Free pilot
No cost · no commitment

  • Full setup — WhatsApp API, templates, opt-in flow
  • Network buyer matching active from day one
  • All 8 alert trigger types live
  • POPIA compliance handled end-to-end
  • 30-day ROI report included
  • Free until your 5th direct enquiry
Franchise group
Group licence
Custom · based on office count

  • Single licence covering all offices and all agents
  • Group branding on every alert across every office
  • Head-office network intelligence dashboard
  • Dedicated onboarding and support
  • Bespoke DPA and compliance package
  • Priority access to new trigger types
Why per-office, not per-agent? One subscription covers your entire office. As your team grows, your Pounce cost stays flat — no per-agent upsells, no invoice surprises when you hire. For a typical 10-agent office, the monthly cost is less than what most agencies spend on a single portal lead tier upgrade.
Portal cost calculator

What you’re paying Property24
— and what you could keep.

Select your monthly lead volume and listing price range. We’ll show your current Property24 subscription cost and how much Pounce deflects back to your bottom line. All figures from the Property24 2026 rate card.

10% 30% 60%
Your P24 subscription
R3,340
per month excl. VAT
Cost per P24 lead
R83
at mid-range of your tier
Monthly saving with Pounce
R998
deflected leads × cost per lead
Net annual saving
R5,982
after Pounce subscription cost
Monthly spend comparison
Current Property24 subscription R3,340
Portal
Pounce office subscription (fixed) R1,499
Pounce
Effective P24 cost after Pounce deflection R2,342
Effective
Figures based on the Property24 2026 Detailed Rate Card (excl. VAT). Cost per lead calculated using mid-point of selected lead tier. Deflection saving = deflected leads × cost per lead. Pounce direct enquiries carry zero portal charge. Actual savings depend on your opt-in rate and lead volume.
Start your free pilot.
No commitment beyond that.

Pounce is live and operational. We’re running structured pilots with agencies and franchise groups across South Africa and East Africa — full setup, POPIA-compliant consent flows, and integration support included. Your existing portal subscriptions stay exactly as they are.

Live product — not a waitlist
Free until your 5th direct enquiry
No changes to your CRM or portal workflow
Full POPIA compliance built in
Works with Property24, Private Property, and all major SA portals
Setup completed by our team in 5–7 business days
Apply for a pilot
hello@pounceinfra.com